DreamWorks Classics

DreamWorks Classics, formerly known as Classic Media, is an American animation studio, production and brand licensing company owned by DreamWorks Animation. It was founded as Classic Media in May 2000 by Eric Ellenbogen and John Engelman. The studio's library consists of acquired intellectual property catalogs and character brands as well as the licensing rights for various third-party properties. In 2012, DreamWorks Animation acquired Classic Media from its owner Boomerang Media and renamed it DreamWorks Classics.

DreamWorks Classics
On July 23, 2012, DreamWorks Animation acquired Classic Media from Boomerang Media for $155 million; the company became a division of DreamWorks Animation and was renamed DreamWorks Classics. On June 18, 2014, DreamWorks Animation bought the "Felix the Cat" brand and added it to the DreamWorks Classics portfolio.

Subsidiaries

 * Big Idea Entertainment
 * Bullwinkle Studios (2007- ) a joint venture with Jay Ward Productions to manage the Ward IP entertainment rights

Libraries

 * UPA catalog (Mr. Magoo, Gerald McBoing-Boing, etc.)
 * Harvey Entertainment catalog (Casper the Friendly Ghost, Richie Rich, Baby Huey, etc.)
 * Golden Books/Gold Key Comics catalog (Magnus, Robot Fighter, Doctor Solar, Turok, Little Lulu, etc.), including the Broadway Video catalog (Lassie, the Lone Ranger, Sergeant Preston of the Yukon, Underdog, Tennessee Tuxedo and His Tales, Rudolph the Red-Nosed Reindeer, Frosty the Snowman, Santa Claus Is Comin' to Town, etc.)
 * Big Idea Entertainment catalog (VeggieTales)
 * Entertainment Rights catalog, including the Filmation (He-Man and the Masters of the Universe, BraveStarr, etc.), Woodland Animations (Postman Pat, Charlie Chalk) and Tell-Tale Productions (Tweenies, Boo!, etc.) catalogs.

Character brands

 * Noddy
 * Olivia
 * Felix the Cat
 * Where's Waldo?

Licensing rights

 * Theodore Tugboat
 * Voltron
 * Jay Ward Productions catalog (The Rocky and Bullwinkle Show, Mr. Peabody & Sherman, George of the Jungle, etc.)
 * Tribune Media Services catalog (Dick Tracy, Brenda Starr, Reporter, Gasoline Alley, Broom-Hilda, etc.)
 * Several Godzilla films, under license from Toho