Direct-to-video

Direct-to-video or straight-to-video refers to the release of a film, TV series, short or special to the public immediately on home video formats rather than a theatrical release or television broadcast.

Because inferior sequels or prequels of larger-budget films may be released direct-to-video, review references to direct-to-video releases are often pejorative.[citation needed] Direct-to-video release has also become profitable for independent filmmakers and smaller companies. It is usual for a direct-to-video genre film (with a high-profile star) to generate well in excess of $50 million revenue worldwide.